Cisco Video Collaboration Transforms Business Operation

Alfredo Ramirez, CEO, Vyopta Incorporated
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Alfredo Ramirez, CEO, Vyopta Incorporated

In our fast-paced world where meeting in person is not always possible, convenient, or cost-effective, live video communication is the best alternative. Cisco Systems, Inc. (Cisco) -- a leader in networking and collaboration technology -- offers products that enable enterprise users to communicate via video, voice, instant messaging and web conferencing. Cisco’s portfolio of video collaboration products supports high-quality video, voice and content sharing from meeting rooms, desktops and mobile devices. Organizations want to incorporate video into workforce and customer engagement applications to improve business performance from sales to customer services and recruiting.

Cisco Video Collaboration

The adoption of enterprise video across the world has increased rapidly as enterprise endpoints (e.g., PCs/laptops and mobile devices) have proliferated to over 2 billion worldwide. Cisco video collaboration infrastructure enables users to make video internal and external calls easily using Cisco’s vast portfolio of endpoints and any other OEM standards-based video endpoints. Also, Cisco provides a single platform for call control, signaling, dial plans, and directories, plus user-centric benefits like extension mobility and seamless call escalation that supports small to very large organizations.

The growth of enterprise video communication also requires real-time monitoring and better analytics to optimize unified communications and video infrastructure resources and capacity; including network infrastructure and bandwidth.

"At Vyopta, we simplified the integration, utilization and management of video into our core business processes. To address the rapid adoption of video by our users, we developed tools to maximize our Cisco investment"

Video in Business

At Vyopta, we invested in video collaboration many years ago. Our experience is representative of what many enterprises are starting to undergo today. Initially, the objective of our investment was to save on travel costs, while engaging with partners and customers more frequently. Our teams immediately embraced the use of video communication, but it took some time before video surpassed voice to become our primary and desired mode of communication. Over the past two years, we have experienced a dramatic increase in the use of video. The video call minutes in our sales organization alone increased significantly over voice as we shifted to predominant use of video communication with channel/OEM partners, customers and prospects.

Since Vyopta has partners and customers around the world, we estimated an annual savings of at least $50,000 in travel per sales FTE through avoidance of travel and traditional international voice call rates. More importantly, we have accomplished more in less time by engaging more effectively and efficiently with partners and customers over video.

Vyopta has also experienced a major increase in productivity and cost savings for recruiting. Our recruiting team schedules and performs all initial interviews over video, which adds a convenience for both interviewer and interviewee. We estimate saving at least $1,000 per out-of-town interview candidate, which is over 50 percent of the candidates for Development, Sales, Marketing and Services.

How Video Transforms Business Operation

At Vyopta, we simplified the integration, utilization and management of video into our core business processes. To address the rapid adoption of video by our users, we developed tools to maximize our Cisco investment.

1. Middleware technology that enables everyone to use Google Calendar to schedule and host virtual meetings on our cluster of Cisco MCUs (aka bridges) that support participants from anywhere around the world calling in with a standards-based video and/or voice endpoint.
2. A universal user interface on Apple iPads dedicated to meeting rooms for touch-based communication controls: simple dialing and click-to-join of scheduled meetings.
3. Analytics and real-time monitoring to maximize systems uptime and video call quality.

Video started as a project to save on travel costs, and it has grown to be a mission-critical technology that enables Vyopta to conduct business faster and more economically.

Next Frontier - Video for Customer Engagement

Vyopta is continually interested in the improvement of the customer experience. Happy customers are vital to growth. The holy grail for most organizations is the seamless integration of video into business processes for customer conversations and engagement applications. Long viewed as complicated and expensive solution just out of reach, these solutions are now closed to being realized. Cost and complexity is being reduced, as evidenced by affordable video conferencing products from Cisco - for the room, desktop and mobility.

At Vyopta, we are quickly moving towards using video communications through our website to deliver sales support to partners and technical product support to customers. Together with the use of analytics, we can measure, manage and improve service levels and outcomes.

Summary

Video is quickly becoming the new and preferred way to communicate and to serve customers. Improvements in networking and collaboration technologies, such as Cisco’s Unified Collaboration products make video better and simpler to use. Adoption by organizations is increasing and the impact to organizations in both business productivity and financial performance will be significant.

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